231: Building an Authority Brand with Curt Mercadante


Curt Mercadante is founder of Merc Enterprises and he is a branding expert, speaker and business strategist. For more than 25 years, Curt has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is also a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” Curt has spoken, trained, and coached around the world, and his wife, Julie, and four children reside in Charleston, SC.


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