Genecia Alluora is a former Miss Singapore, Cafe Retail Chain Owner and Southeast Asia Woman of Excellence 2010, International Progressive Women 2019. She is a Business Coach and awarded as Mentor of the Year in Powerhouse Global Ltd., the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region in the ‘Soul F’ membership program. For the past 17 years, Genecia hascoached celebrities, CEOs and politicians to be seen as a leader on stage. Today, with the Soul Rich Woman Blueprint and SRW academy, she mentors thousands of women to bring their business and leadership brand online. Before establishing Soul Rich Woman, Genecia was an owner of a cafe retail chain with a presence in 3 countries with 18 franchisees and licensees that successfully exited to a public listed company after 4 years. She is the winner of 2 awards in 2014, The ‘Franchisee and Franchisor of The Year - Runner Up’ by Franchise and Licensing Association (Singapore). She is also the author of "Personal Branding Secrets" and her new book "Make It Happen: Secrets to go from Stuck To Unstoppable Without Changing Who You Are."